Tuesday, 17 September 2013

Audience Research


The most popular subject amongst the people I surveyed was media; this tells me that my target market is interested in media related issues such as music, TV and film. Because of this I plan to include a music subsection and a TV and film subsection including different articles in each.
3/5 of the people i surveyed said they like sports, this tells me that a subsection about sports would appeal to my target market. Stories I intend to include are about sports celebrities and ways to keep fit as I feel a young audience would be interested in these topics.
 

The people I surveyed suggested 9 different shops as their favourite, and over 50% said they mostly spend their money on clothes, because of this I plan to include a fashion and shopping subsection aimed at both males and females. As my target market shop at such a wide range of shops I plan to include an article called ‘where to shop’ which will be a regular feature and will advertise new products from different high street stores.
The most popular music genre based on the people I surveyed was rock music, because of this I plan to include an article called ‘top 5 rock bands of the year’ which will include band ratings, information about each band and images of the bands. I will also put small images in the front cover to advertise this feature of the magazine. This article will fit under the music subsection. As my target market also suggested such a wide range of music genres I plan to include smaller articles about different types of music including a new releases page.

The people I surveyed didn’t have a specific favourite film or TV program so I plan to include articles that appeal to everyone by not specifying a particular genre. In my TV and Film subsection I plan to include the cover article which will be about a student who went to a film premiere and a new film release page.


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